DAIDAIDAI is a sport-lifestyle system exploring endurance in sport and in life.

The Project

DAIDAIDAI is a sport-lifestyle system
exploring endurance in sport and life.

Not for heroes.
For those who keep going.

Keynote: where sport becomes culture.


CORE

A minimal foundation of essential

garments and typographic

graphics rooted in endurance

culture.


CULTURAL CAPSULES

Capsules explore specific moments

in the history of sport — starting

from Hawaii in the late 1970s and

expanding through future phases

(Italy 1984, Sydney 2000).


PERFORMANCE

Technical garments where sport,

function and expressive graphics

coexist.


CORE

A minimal foundation of essential

garments and typographic

graphics rooted in endurance

culture.


CULTURAL CAPSULES

Capsules explore specific moments

in the history of sport — starting

from Hawaii in the late 1970s and

expanding through future phases

(Italy 1984, Sydney 2000).


PERFORMANCE

Technical garments where sport,

function and expressive graphics

coexist.